Privacy Policy

Baru Skin Care LLC ("Baru Skin Care," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights regarding your data.

 

This policy applies to information collected through our website, our online booking system, our in-studio intake forms, our live chat, and any communication you have with us by phone, email, text, or social media.

 

By using our website or services, you agree to the terms of this Privacy Policy. If you do not agree with this policy, please do not use our website or services.

 

1. Who We AreBaru Skin Care LLC is a licensed skincare studio located in Mount Vernon, NY, serving clients throughout Westchester County and surrounding areas in New York State.Studio Address:16 Primrose AveMount Vernon, NY 10552

Phone: (848) 628-4649

Email: baruskincareofficial@gmail.com

Owner & Lead Esthetician: AlejandraNY State Licensed Esthetician — Control Number: 23252-14

Life-Changing Oncology Esthetics® Specialist — License Number: AEE-T-22-10320 (Renewal November 2027)

Alejandra is a New York State licensed esthetician with additional advanced certifications in oncology esthetics, dermaplaning, esthetics for laser hair removal, and domestic violence response training.

 

2. Information We Collect

 

We collect different types of information depending on how you interact with us. This includes:Information You Provide DirectlyWhen you book an appointment, fill out an intake form, contact us, use our live chat, or sign up for our loyalty program, you may provide:

 

Full name

Email address

Phone number

Date of birth

Occupation

Emergency contact information

Primary physician information

Health insurance carrier (collected for emergency reference only — we do not bill insurance)

Detailed health and skin history, including medications, allergies, skin conditions, pregnancy status, and other medical information

Cancer treatment history (for oncology-safe skincare clients only, collected in person)

Skincare product usage and concerns

Parent or guardian consent information (for clients under 18)Payment information when booking onlineLoyalty program account information

 

Information Collected Automatically

 

When you visit our website, certain information is collected automatically through Wix and third-party tracking technologies, including:IP addressBrowser type and device informationPages visited and time spent on the siteReferring websiteSearch terms used to find our siteClicks, scrolls, and interactions on our websiteCookies and similar tracking technologies (see our Cookie Policy)

 

Information from Third PartiesWe may receive limited information from:Wix — Our website, booking, and email platformOutlook (Microsoft) — Which connects with our email systemGoogle Analytics & Google Tag Manager — For website performance and traffic analysisMeta (Facebook & Instagram) — For advertising performance and audience insightsRetargeting platforms — For displaying relevant ads on other sites

 

3. How We Use Your InformationWe use the information we collect to:Schedule, confirm, and manage your appointmentsProvide safe, customized skincare services tailored to your skin and healthCommunicate with you about your appointments, treatments, or questionsProcess payments through Wix Payments, Zelle, or credit cardSend occasional marketing emails about promotions, new services, or events (only if you've opted in)Manage your loyalty program account and rewardsMaintain accurate client records as required by professional and legal standardsAnalyze website performance and improve user experienceShow relevant ads to website visitors on other platforms through retargetingComply with applicable laws and regulationsProtect the safety, rights, and property of our clients, staff, and businessWe do not sell your personal information to third parties. We do not share your personal information with third parties for their own marketing purposes.

 

4. How We Protect Health InformationWe understand that skincare services — especially our oncology-safe program — involve collecting sensitive health information. We take the protection of this information seriously.While Baru Skin Care is not classified as a "Covered Entity" under HIPAA, we voluntarily follow industry best practices for handling health information, including:Storing all client intake forms and health records securely through Wix's encrypted systemLimiting access to your information to Alejandra and authorized personnel onlyNever sharing your medical or skin history with anyone outside of Baru Skin Care without your written consentMaintaining client records for a minimum of seven (7) years following your last appointment, in line with New York industry standards, after which records may be securely destroyedFollowing all applicable New York State privacy laws, including the New York SHIELD ActOncology client intake and consultation are conducted in person only. Detailed cancer-related medical information is never collected through the website or via email.

 

5. Photos and Social MediaWith your permission, we may take before-and-after photos of your skin to document treatment progress and to share on our social media platforms.Our Social Media Channels:Instagram: @baruskincarealejandraFacebook: Baru Skin CareTikTok: Baru Skin CareYouTube: Baru Skin CareWe always obtain in-person verbal or written consent before posting any identifiable client photo publicly. For oncology clients, we follow a stricter consent process — please see our Oncology Client Disclaimer for details.You have the right to:Decline to be photographed at any timeRequest that we not use your photos for marketingAsk us to remove your photos from social media at any timeTo request photo removal, please contact us at baruskincareofficial@gmail.com.

 

6. Minors and Parental Consent

 

Baru Skin Care provides services to clients under the age of 18 only with the written consent and supervision of a parent or legal guardian. Parents or guardians must:Complete the intake form on behalf of the minor clientSign the Consent to Treatment of Minor section of our intakeBe present during the service or provide written authorizationWe do not knowingly collect personal information online from children under the age of 13. If you believe we have collected information from a child under 13 without parental consent, please contact us immediately so we can delete the information.

 

7. Payment Information

 

When you book a service online, your payment is processed securely through Wix Payments. We do not store your full credit card number on our systems. Payment card information is handled directly by Wix's PCI-compliant payment processor.For in-person payments, we accept credit cards, Zelle, and other approved payment methods. We do not retain copies of payment card details after the transaction is complete.

 

8. Email and Text Communications

 

We may occasionally send you:Appointment confirmations and remindersPromotional emails about new services, special offers, or eventsImportant business updatesLoyalty program updatesThese communications are sent through Wix's email and notification system, which connects with Outlook. You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any email or by contacting us directly. You will still receive transactional messages related to your appointments.

 

9. Cookies and Tracking Technologies

 

Our website uses cookies and similar technologies to:Remember your preferencesAnalyze how visitors use our site through Google Analytics and Google Tag ManagerTrack advertising effectiveness through the Meta (Facebook) Pixel and other retargeting platformsShow relevant advertisements on other websites and social media platforms based on your visitImprove site performance and securityEnable booking functionality and live chatYou can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect your ability to use parts of our website, including the booking system.For complete details about our use of cookies, please review our Cookie Policy.10. Live ChatOur website includes a live chat feature. Any information you share through live chat — including your name, contact details, or health questions — is stored along with your other client records. Please do not share sensitive medical information through live chat. For confidential health discussions, please contact us directly by phone or in person.

 

11. Advertising and Retargeting

 

We use advertising tools, including Meta (Facebook & Instagram) advertising, Google Ads, and retargeting pixels, to:Show our ads to website visitors on other websites and social media platformsMeasure the performance of our marketing campaignsReach new audiences who may be interested in our servicesThese advertising platforms may use cookies and similar technologies to collect information about your visit. You can opt out of personalized advertising through:Meta (Facebook): Adjust your ad preferences in Facebook account settingsGoogle: Adjust your ad settings at adssettings.google.comDigital Advertising Alliance: optout.aboutads.info

 

12. Third Parties and Service Providers

 

We use the following trusted third-party services to operate our business:Wix — Website hosting, online booking, payments, email marketing, loyalty program, and client recordsOutlook (Microsoft) — Email communicationZelle — Payment processingGoogle Analytics & Google Tag Manager — Website analyticsMeta (Facebook/Instagram) Pixel — Advertising and analyticsLive Chat Provider — Real-time website communicationRetargeting platforms — Marketing and ad deliverySocial media platforms (Instagram, Facebook, TikTok, YouTube) — For marketing and client engagement, only when consent has been givenWe do not share, sell, rent, or trade your personal information with any other third parties. Each of the platforms listed above has its own privacy policy, and we encourage you to review them.

 

13. Your Rights

 

As a client of Baru Skin Care and a New York resident, you have the right to:Access — Request a copy of the personal information we have about youCorrect — Request that we update or correct any inaccurate informationDelete — Request that we delete your personal information, subject to legal and recordkeeping requirementsWithdraw Consent — Withdraw consent for marketing communications or photo use at any timeRestrict Use — Ask us to limit how we use your informationOpt Out of Targeted Advertising — Use the opt-out tools described in Section 11To exercise any of these rights, contact us at baruskincareofficial@gmail.com or (848) 628-4649. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

 

14. Data Security

 

We take reasonable steps to protect your personal information from unauthorized access, disclosure, alteration, or destruction. This includes:Storing client records on Wix's secure, encrypted platformLimiting access to authorized personnel onlyUsing secure payment processing systemsRegularly reviewing our privacy and security practicesHowever, no method of transmitting or storing information online is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

 

15. Data Retention

 

We retain client information for as long as necessary to:Provide ongoing services to youComply with legal, tax, and professional recordkeeping requirements (typically seven years following your last appointment)Resolve disputes or enforce our agreementsWhen information is no longer needed, we will securely delete or destroy it.

 

16. Geographic Scope

 

Baru Skin Care serves clients located in New York State. Our services and website are not intended for clients outside of New York. If you are accessing our website from another state or country, please be aware that your information will be processed and stored in the United States in accordance with U.S. laws.

 

17. Changes to This Privacy Policy

 

We may update this Privacy Policy from time to time to reflect changes in our practices, our services, or applicable laws. The "Last Updated" date at the top of this page indicates when the policy was most recently revised. We encourage you to review this policy periodically.If we make significant changes, we will notify clients by email or by posting a notice on our website.

 

18. Contact Us

 

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your information, please contact us:Baru Skin Care LLC16 Primrose AveMount Vernon, NY 10552Phone: (848) 628-4649Email: baruskincareofficial@gmail.com